Date: 7 Dec 07, Friday   Time: 9.00 am – 1:00 pm   Venue: SBF Seminar Room 2 (21st Floor, Keppel Towers)   Fee: FREE for first 50 participants / registrations * Subsequent EBIS Users: $26.75 SBF Member: $37.45 Nett Others: $53.50 Nett     * All fees are inclusive of 7% GST

Programme Introduction

The Meetings, Incentives, Conferences and Exhibitions (MICE) industry is one of the fastest growing segments within the tourism industry. Europe and United States still dominate in the MICE business, with Vienna ranking first followed by Singapore and Barcelona in the second and third place respectively.

The new emerging markets in Asia are predominately South East Asia countries such as Macau, China , Vietnam, Singapore, Thailand and etc. In Middle East the emerging market is the United Arab Emirates zone with Dubai taking the lead and on the other hand Abu Dhabi is hosting the Gulf BTMICE. South Africa is also a promising market with Cape Town to be the key of the South Africa's MICE future.

Singapore attempts to leverage on the growing popularity of the Southeast Asian countries and further strengthen its position and emerge as a top MICE destination. The Singapore government is pumping in S$170 million to boost the BTMICE industry. The Integrated Resorts (IR) is one such investment that aims to increase visitor arrivals and tourism receipts.

This seminar will provide a deeper understanding of the emerging global MICE markets, business environment, opportunities and risks. Participants will gain knowledge of the diverse sources of information available, which can then help guide them in making business decisions. It will also show SMEs how they can benefit by participating in this industry and what they can do to access this market.

Programme Agenda

Time	Programme
8.45 am - 9.00 am	Registration
9.00 am - 9.15 am	Networking and Tea
9.15 am - 9.45 am	The MICE Industry: A Global Picture – a closer look at business opportunities & trends in Middle East (Dubai , Abu Dhabi & Doha), Macau & South Africa (Cape Town).
9.45 am - 10.15 am	MICE industry in Singapore : A Strategic Look
10.15 am - 10.30 am	Break
10.45 am - 11.15 am	The MICE Infrastructure in Singapore
11.15 am – 12.00 pm	Information Search Session: Business Environment Scanning for MICE industry
12.00 pm – 12.30 pm	Panel Discussion
12.30 pm – 1.00 pm	Lunch

Speaker

The speakers for this forum:

The speaker for this briefing is Ms. Akshata Patkar. She covers the MICE, advertising and media industry and has conducted research on topics including exhibitions, online advertising, and digital media. Her previous work experience includes primary and secondary research in the social development sector in India and Bangladesh and market research experience in the United Kingdom. Persons from prominent organizations have been invited to talk about the MICE industry in Singapore.

Ms Melissa Ow, Director, Industry Planning & Development, Business Travel & MICE, Singapore Tourism Board, who will be speaking about ‘MICE industry in Singapore: A Strategic Look'.

Mr. Chandran Nair, Deputy General Manager (Special Projects), Singapore Expo, who will be speaking about the MICE infrastructure in Singapore.

Who should attend?

Top and middle management who are interested to explore in MICE industries.

Administrative Details

• Please mail this Registration Form together with a cheque to EBIS centre ( 10 Hoe Chiang Road, #22-06/07, Keppel Towers , Singapore 089315). Cheque should be made payable to "SBF-EBIS". Please indicate the Ref No., Name of Company, SBF Membership No. (if applicable) and EBIS Card No. (if applicable), on the overleaf of the cheque.
• Confirmation of your registration bearing EBIS stamp on this flyer will be faxed to your company upon receipt of full payment. Please present this EBIS stamped flyer for admission to the Seminar Room.
• We regret that no refund will be made for cancellation or non-attendance, but a replacement is allowed. Full fees will be charged for cancellation or non-attendance.
• Do note that the venue is within the CBD and car parking is by IU (ie. Cashcard reader in your vehicle).

Ref No: EBIS 217/071207/11F

NOTE: As a precautionary measure, participants who are unwell are advised not to attend the session.

Registration

* Free Registration is on a first come first served basis and limited to 1 participant per company.

Download the form for registration.

REGISTRATION FORM - Attn: Omana Menon
(Closing date: 3 Dec 07)